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MULTIMODAL DISCOURSE: THE MODES AND MEDIA OF CONTEMPORARY COMMUNI CATION de THEODOOR JACOB VAN LEEUWEN

Ficha técnica

• MULTIMODAL DISCOURSE: THE MODES AND MEDIA OF CONTEMPORARY COMMUNI CATION
• THEODOOR JACOB VAN LEEUWEN
• Número de páginas: 152
• Idioma: INGLÉS
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9780340608777
• Editorial: HODDER & STOUGHTON
• Año de edición: 2001

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Overview

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.